If it is important for you to penetrate your target market, then sending out just any corporate gift is not going to work. You need to have the right promotional gifts to have an impact and that can happen only when you have a reliable corporate gift supplier.
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But there are millions of suppliers out there and how do you decide which one is going to deliver right every time? I mean they all seem professional, sincere and committed in the beginning. But which one can really give you “service” without goofing up? Now that’s a tough one.
Choosing corporate gifts is very unlike ordering things like stationery, office supplies, lighting, computers or LAN. With promotional gifts you can’t get a straightforward rate list, compare vendors based on just prices and get into a contract with a corporate gifts supplier for the rest of the company’s life.
When it comes to corporate gifting, the business requires a different, unique product every time and a standard price list of products is never going to be feasible.
A trustworthy, dependable corporate gifts supplier can enhance your brand name and the company’s image.
These vendors contribute to the impact your company has on the customer’s psyche more than you can imagine and your best ideas about promotional gifting and brand campaigns can go astray if your supplier isn’t up to the mark. (I’m not even mentioning the money spent that goes to waste.) That’s why you need a supplier who is worth every penny spent on this promotional activity.
So, here’s the deal, you need to carefully choose a corporate gifts supplier and you need to choose right. And how do you do that? To make it easier for you I’ve drawn up 9 questions that you should most definitely ask any prospective gift supplier before you decide to employ their services. Here we go.
Did that sound like French? Let me make this easier. Logos in vector formats are images created in software like CorelDraw and Adobe Illustrator. They usually have extensions like EPS and PDF and these images are mostly used for printing and engraving jobs.
Bitmap images on the other hand, could be files with jpg and GIF extensions or even Photoshop files. They need to be high resolution and are frequently used for customization techniques like embroidery and digital sublimation prints.
If you really want to be on top of the corporate gifting dynamics, then it wouldn’t hurt to know a little more about customization techniques and what kind of files you will need for each. A quick click and peak at the link below will give you a fair idea.
https://www.offineeds.com/customization
If you find that the vendor, you’re talking to seems relative confident in his answers then this is a reasonable indication of his expertise.
Many times, gifting requirements pop up without warning. That’s when you need vendors who can deliver at lightning speed without compromising on the quality of the product. There’s no sure way to tell whether they can do that, but a good indication is their response time to your inquiries.
How promptly are they calling you back, responding to your emails, sending you options and catalogs? In fact, how efficient are they in getting back to you? That is what will usually tell you what their general attitude to service will be like.
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If the responses are lethargic and comprising of incomplete information and delays in producing samples or soft copies of them, then that is something to worry about. Most likely, that their deliveries may feature similar delays and gaps.
In that case, you need to know whether the vendor can show you a soft copy of what your logo will look like on the product you’ve chosen or on various products that you have shortlisted.
If the vendor has a skilled and experienced design team you shouldn’t have to worry about the hassles of whether your logo will eventually turn up looking good or not on the corporate gift.
What after all is the point of technology and high-performance equipment if you can’t see what a customized product will look like before you buy it?! Experienced corporate gift suppliers will always be able to guide and help you choose both the gift and where to put your logo on it and show you exactly what it is going to look like before it is delivered.
If you have a long-term campaign on corporate gifting it would be a great idea for the supplier to give you a mini custom site containing a list of products under different categories that you have chosen beforehand and that you will be ordering on a regular basis from them.
This could be updated with images of customized products embedded with the company name, by the vendor, every time their repertoire of gifts expands.
Such a technology platform could ease your job of choosing gifts every time and the link could be circulated to your various departments for selection. Think of a dynamic platform where you can choose, order and arrange delivery, all sitting at your desk, without having to go back and forth to ask the supplier millions of questions.
If your vendor can provide an added service like this the relationship immediately turns into a partnership for mutual benefit.
Once a product is associated with a promotion, it is no longer just a product – it is now an advertisement. A strategic plan and rollout are essential for successful advertising campaigns; without them, giving random promotional products to your target audience would be a waste of the marketing budget.
Promotional products are only one aspect of the whole marketing campaign. Using creative marketing ideas to encourage a response is the key to increasing profits and promoting brands.
It is imperative your promotional product supplier has a thorough understanding of requirements in order to effectively promote your business with promotional products. Here are 4 topics that should be covered at the beginning of your conversations with your Account Manager and Design team.
If your promotional product supplier asks the right questions and understands your business needs, campaign objectives, target audience, and desired outcomes then promotional products can play a significant role in supporting your marketing plan and creating a lasting impression for your brand.
Along with providing a thorough brief of requirements other information that may help is some of the other promotions done by your company, historically what has worked well and perhaps what has not?
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