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Our general manager has decided to start looking into promotional merchandise companies to help us connect with more influencers and increase brand awareness to keep the hype going before it dies down. She wants to send a curated box of goodies to various influencers with branded t-shirts, water bottles, coffee mugs, totes – all of it!
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In this guide, we will walk you through what promotional merchandise companies are, how they work, how to choose the right one for your needs, and provide some top company recommendations.
Best for: Create a Custom Swag Store for Promotional Merchandise
SwagMagic is the best promotional merchandise supplier, and stands out with its diverse selection of promotional items, catering to various industries.
You can even create a swag store for employees and office staff with options to personalize branded swag items with the company logo.
They ensure your branding is consistent and impactful across all merchandise, helping to elevate your brand presence in any promotional event or campaign.
They offer a curated selection of modern and high-tech promotional products.
Curate the perfect box of handpicked gift they’ll love and send joy their way
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They specialize in drinkware but also offer a range of other promotional items.
Best for: Create Your Own Corporate Merchandise Gift Shop
Stadium excels in providing moments-related promotional merchandise, making it a great choice for businesses. Their unique range of products, from branded goods to apparel, can help your brand hit a home run in terms of visibility and engagement.
Best for: Create a Promotional Merchandise Kit with Snacks
SnackMagic offers a delicious twist on promotional merchandise by allowing companies to send customized snack boxes. This unique approach can leave a memorable impression on your clients or employees, pairing tasty treats with your branding for an unforgettable marketing experience.
Promotional merchandise companies like SwagMagic provide businesses with branded items that can be used for advertising or customer gifts. These items can range from pens and t-shirts to high-end tech gadgets and everything in between.
When a business decides to use promotional items as part of its marketing strategy, it typically contracts with a promotional merchandise company. The firm provides its logo and other branding materials, and the promotional company designs and manufactures the items. These might be produced in large quantities for wide distribution or created in limited numbers for specific events or campaigns.
Choosing the right promotional merchandise company for your needs requires careful consideration. Here are some factors to consider:
Look for companies that offer a wide range of products. This gives you the flexibility to select items that align with your brand and target audience.
Consider the quality of the products. High-quality merchandise can make a better impression on your customers or potential customers.
Price is also a crucial factor. Look for competitive pricing, but don’t sacrifice quality for cost.
Look for a company that offers plenty of customization options, from colors and designs to the ability to add your logo or other branding.
Ensure the company can deliver the products within your timeline across the globe and manages all the hassles involved during the process.
Lastly, look for a company with a reputation for excellent customer service. They should be responsive, helpful, and able to address any issues promptly.
Coming back to our story, some would say she’s extra excited about our newfound fame. She put me in charge of finding a few different promotional products companies we can consider buying from. The problem is: There are a ton of top custom merchandise companies. What if we order items from a random company, and the quality isn’t there? What if an influencer goes online and says something negative about our business? Would the manager blame me?
I was pretty overwhelmed with taking on this task. The last thing I want to do is mess this up. So, I got right to work researching the different options. I was ready to create a PowerPoint with the three top promotional merchandise companies and present them to our manager – I think she’d like that. I really wanted this presentation to leave an impression on our manager. Maybe, I’d be up for a promotion if everything goes great.
But my main goal is to bring in even more customers! I couldn’t wait to see our logo on t-shirts and bags all over social media.
I got right to work looking at different promotional swag companies. Some businesses had more promotional products than others, which was somewhat overwhelming. Others claimed to be the best promotional items companies, but all they had were low-cost trinkets and items that didn’t look like they would impress my manager in any way.
SwagMagic specializes in customized items that perfectly represent your brand. Put your logo or design on t-shirts, water bottles, notebooks, and other custom promotional products for your employees and customers. Our high-quality branded swag makes memorable gifts.
Easily create branded swag kits featuring your company’s top promotional products. Select from thousands of custom items like apparel, drinkware, office goods, and tech accessories to build a kit that promotes your brand to audiences. Add your logo or design to create custom promotional items that recipients will love.
Discover our swag store packed with this season’s most popular promotional products, from stylish custom apparel to eco-friendly drinkware customers crave. Our marketplace offers deep discounts on top brands’ best-selling custom items available for branding with your logo or design. Bulk pricing makes high-quality swag affordable.
SwagMagic’s virtual swag locker allows easy online access to our entire inventory of promotional products available for your brand. Securely store preferred custom items for quick reorder anytime. Send swag straight from your locker to employees, event attendees or anyone.
Influence marketing is simple with SwagMagic. Pre-purchase stacks of your branded promotional products to send to social media influencers, brand ambassadors and loyal customers. Our warehouse handles influencer kit shipping, so you can focus on building relationships.
Trust SwagMagic to deliver your custom promotional items globally. Our shipping department seamlessly navigates regulations and import taxes to dispatch branded swag worldwide. Reliably send crates of promotional products overseas or reach domestic customers at the lowest cost through our logistics expertise.
Gift clients, employees, and VIPs curated swag kits showcasing multiple promotional products customized with your branding. Select items like shirts, caps, drinkware, tech gear and more in our kit builder to promote awareness. Our warehouse handles swag kit assembly and shipping for exceptional recipients.
I decided we needed something similar to a company swag store for employees. Something where influencers could hand-pick the items they wanted to receive from us so we could send the products to them. This way, we could easily create an influencer marketing strategy and a brand affiliate program. Individuals could shop at our company store and choose the items they would receive based on the rewards they earned from helping us land sales. It was a perfect idea! I included a few extra slides with a full-fledged influencer strategy in my PowerPoint.
That’s when I found SwagMagic. They checked off every box on my list. SwagMagic was unlike any other promotional merchandise vendor I had seen online. They had a variety of custom promotional products to choose from. All the items were trendy and complemented our brand in the best way. All the swag in our store would feature promotional gifts with logos so we could gain the authentic recognition we needed from the influencers.
Ultimately, I started building my PowerPoint to persuade our general manager. For each slide, I talked about a different SwagMagic feature. I even featured some promotional items for businesses I knew she’d like. I also reached out to SwagMagic for some samples of their promotional products with logos so she could feel the quality of the items.
I was ready to present my PowerPoint of the best swag companies to my general manager. On the PowerPoint, I highlighted all the swag merchandise and small business promotional items I knew she would love. I was professional with my presentation, highlighting the nitty gritty details and answering all her questions. I even walked her through some of the inexpensive promotional items no minimum I knew she would like the most.
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At the end of my PowerPoint, my general manager couldn’t be happier. She had so many promotional product ideas and was ready to start creating a promotional items list to use for the first round of influencer outreach.
She was so impressed with my wholesale promotional products PowerPoint that she shared it with her higher-ups, and I landed a promotion. I am now the Influencer Marketing Manager at my company, and I can’t wait to start ordering popular promotional items from SwagMagic.
Promotional merchandise companies create customized products featuring a company’s logo, slogan, or other branding materials. These items are typically used for marketing purposes, such as at trade shows, promotional events, or a direct mail campaign.
When selecting a promotional merchandise company, consider its product range, quality, pricing, and customization options. Also, assess their production and delivery time, customer service, past reviews, experience with similar businesses, and eco-friendly options if that aligns with your brand values.
A custom water bottle makes the perfect promotional giveaway item for a conference. Attendees will use a bottle every day, giving maximum brand exposure.
We feature promotional tumblers in our featured promotional area because they are popular giveaway items that get used daily. The branding stays visible with a tumbler.
Promotional calendars and notebooks make great swag items to attract young customers to a store. Young shoppers always need organization and planning tools for school.
We’re able to keep low prices on a broad range of promotional products by manufacturing custom notebooks, calendars and water bottles in high volumes. Mass production cuts costs.
No, our online stores each focus on certain types of promo products. One site covers tech accessories, another does custom apparel, and a third focuses on drinkware giveaways like tumblers and custom water bottles. This specialization allows the deepest selection within each category.
The most popular product categories for promotional items with logos include drinkware, bags, keychains, pens, and stationery. Let's look at the benefits and examples for each type of marketing swag to help you shop.
Quality personalized pens at low prices are our specialty here at Pens.com. Shop a variety of promotional logo pens – including plastic, metal, gel ink, and stylus pens – and customize them with your name, company logo, or message. We make it quick and easy to create custom pens for your office, events, customers, and more!
Turn every customer and employee into a walking promotion when you dress them up in your logo! Custom apparel can be a great way to build team pride with branded uniforms, and they make excellent swag that customers can show off wherever they go. Explore promotional hats, custom branded shirts, promotional sweatshirts, logo printed pants, custom beanies, and more for every type of industry, event, and climate so there’s never an excuse to not wear your logo.
These promotional products will always be popular because they easily fit into purses, travel bags, and car consoles. We offer plenty of stationery options, from colorful promotional sticky notes to custom logo notepads and branded notebooks. Stationery sets with a notepad and pen are ideal promotional gifts when you're looking to impress. One last suggestion: promotional calendars can’t be beat when it comes to exposure for your business. Your logo will be seen for a minimum of one year—and for such an affordable price!
Keychains are affordable promotional items with logos that make for great year-round gifts. Personalized plastic keychains are always loved by companies because of the different shapes and styles they come in. Order metal keychains for an expensive feel that won't break the bank. Many are laser engraved, which give off a professional impression. Promotional keychain flashlights are also great to use in your marketing toolkit, especially because you get two promotional products in one.
Logo drinkware is another favorite in the world of business promotional items. It’s the perfect marketing tool to get your logo seen daily. Your customers or prospects wake up and pour coffee into a logo coffee mug or tumbler. Then they take their next cup to go in a custom tumbler, which is when your logo gets great exposure on the bus, at the gym, and in the office. It's the type of advertising that normally would cost a fortune—but with branded mugs and drinkware, you can easily get your name out there at a reasonable price.
When businesses are looking to add logo items into their marketing mix, custom bags and totes are always on our list of product recommendations. Bags are carried on the go, which gets your logo seen all around town for the price of just one bag! Custom tote bags are also surprisingly affordable marketing swag, so you'll be comfortable giving them out to a large group at trade shows or as promotional gifts at events. You can also consider giving custom reusable shopping bags or logo backpacks to your clients or team of employees. Custom coolers and cooler bags are also popular gifts for getting your logo seen and used regularly, and pair well with promotional bottle openers.
When selecting giveaways, you want the logo items that will best represent your business. And as the trends change, so do the promotional items that get recipients excited. Don’t worry, we keep up to date on what’s hot in the promotional world so you can market with flair. Looking for the top trending promotional products? Whether you want the most stylish pens or the latest in drinkware, our trend report has you covered.
Trending business promotional items in include:
Custom Tech: There’s something about a wireless charger or trendy custom tech accessories that customers just can’t pass up. Maybe it’s the quality design, the high perceived value, or the enhanced convenience that tech inherently offers? Whatever the attraction is, custom tech is a great place to put your logo if you want customers to take it home with them.
Fitness Products: In , customers are more focused than ever on self-improvement. That means they’re spending more time at the gym and seeking out opportunities to build up their strength and health. While they’re keeping fit, keep your logo close to them with your own custom fitness swag, designed to build a sense of community surrounding your brand.
Wellness Products: More than just self-improvement, customers are also focusing on self-care. It’s also important for customers to know that you care about them, not just as customers, but as people. Meet their needs with branded merchandise that put their best interests to heart, including hand sanitizers, lip balm, stress relief products, and other health and wellness items.
Recycled Materials: It’s not enough anymore for businesses to just have the best products. Customers today want to work with businesses that are keeping an eye on the needs of tomorrow, including seeking out low-waste solutions. Using recycled promotional products in your marketing swag shows customers that you’re staying mindful of every part of your business operation, from manufacturing and onward.
Rose Gold: Nothing grabs attention like a touch of rose gold on a product. Our Rose Gold Collection is full of crowd favorites. The only downside to stocking your reception area with rose gold pens is how quickly your pen jar empties. The upside, of course, is that people are more likely to hold onto fashionable products, making rose gold promotional items the best for extended brand visibility.
Metal Pens: Quality is in. Customers are looking for promotional gifts that are long-lasting. This has many promoting their business with custom metal pens. These are more budget-friendly than ever and made to last so you get even more value from your promotion.
Water Bottles: Hydrating is important. It’s also in style. People love showing off their bottles everywhere they go, from the gym to the office. That makes these the perfect custom advertising products to display your brand. To get on the trend, look for custom water bottles with stainless steel, a powder-coated finish, bamboo trim, large capacities, and built-in handles.
Whether you’re picking the perfect gift or crafting the ultimate marketing swag, we’ve got your back! We’ve put together a variety of collections, updated with some of our best promo products, to help you find the perfect product for your needs. Here are a few ways you can shop with our professionally picked product categories:
If you’re looking for products to promote within a specific industry, save time by perusing our curated product collections! We’ve done the research and found the most effective logo items for a wide variety of business types. Explore collections of real estate products, healthcare swag, automotive promotions, and so much more when you shop by industry.
Looking to stock up for a specific event? We have something for every occasion! Explore event-based collections designed for everything from wedding gifts to trade show giveaways. Create brand loyalty within your ranks with team gifts for employees, or find new connections and new customers with gifts made for tailgating events! Whatever your plans, we’ve got the swag that will turn any occasion into an event to remember your brand by.
Have a specific person or audience in mind for your custom gift? We’ve taken the guesswork out of gift giving with our recipient-based collections! Find sentimental gifts for family and friends or show your appreciation for your team with products for employees. Make connections with gifts made for customers or seal the deal with the upper crust with our luxurious line of products for executives and top clients. Whoever you’re shopping for, we’ve got just the collection designed to impress them every time.
We have your back when it comes to low prices. Whether you're looking for cheap custom pens or clearance promotional items, we want to make sure you can maximize your marketing budget at all times.
Flexible Order Sizes: Sometimes you want to test a new product or design before buying a hundred, or you just want something special to bring together a more intimate number of staff. When this happens, you can explore our low to no minimum order collection for custom gifts made for businesses that know a little can go a long way.
Shop Affordable Products: Whether you’re a smaller business with dreams of going bigger, or a big business keeping a close eye on every dollar, these products are made to maximize value while minimizing the impact on your budget. Perfect for large-scale promotions, these affordable promotional products allow you to order large quantities without breaking the bank.
Shop Limited-Time Promotions: We want to make sure everyone has the opportunity to promote with our most popular products, regardless of the size of your budget. To see our latest deals as they appear, check out our promotional items on sale. This collection is regularly updated with the latest deals, so come back often to see if your favorite products are on sale!
Use Our Coupons: In addition to great prices, we’re always adding deals for special savings. See our coupons and promo codes for more ways to save on your favorite promotional products!
We pride ourselves in being small-business friendly, both with our prices and in our product selection. When selecting the right business promotional items, consider the following elements:
Easy to Share – When you want to get your brand into as many hands as possible, pick something that’s small and easy to pass on. Promotional gifts such as logo pens, branded mugs, custom tote bags, or promotional hats make easy gifts to give away at marketing events or sell at your checkout counter.
Easy to See – Promoting your brand means getting your logo seen as much as possible. To that end, aim for products that give lots of logo space that customers can see every time your products are used. Marketing swag with full color logos also makes it easy for customers to see and recognize your brand at a distance!
Easy to Use – Don't give something your customers won’t use! Ensure your gifts give your brand frequent usability by choosing branded merchandise that is relevant and useful to your customers, like stylus pens or custom shopping totes. For trade shows, lanyards make a great giveaway that customers can use again and again.
For more information, please visit Custom POP Display.
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